Category: Visual Identity

• July 23, 2025

  Visual Asset Design for The Consulate General of The Republic of Indonesia in Melbourne

  Presentation Design As part of my socio-cultural responsibilities at the Indonesian Consulate General in Melbourne, I designed a presentation for public outreach to communicate the Indonesian Minister of Foreign Affairs’ Annual Press Statement 2025. Delivered at an official event attended by the Indonesian community in Melbourne, the presentation aimed to highlight key foreign policy priorities…
• July 11, 2025

  Visual Identity Branding for Festival Indonesia 2024

  A central element in the visual identity was a custom super graphic inspired by traditional Eastern Indonesian art. The design drew from the bold, geometric patterns of Papuan shields crafted by the Asmat tribe, blended with the organic, flowing motifs of tree bark paintings by the Asei people of Lake Sentani. Digitally reinterpreted, this visual…
• July 19, 2023

  Poster Redesign for Ande Ande Lumut

  This poster redesign is a personal project for Ande-Ande Lumut, a theatrical adaptation of Indonesian folklore. Set in the Majapahit era, it tells the story of a prince’s journey to find his lost love after a war. The design aims to capture the tone of the drama while offering a fresh visual take. Three main…
• February 2, 2022

  Visual Identity Branding for Pasren

  The logo is inspired by the shape of Prambanan Temple, featuring three batik roots symbolizing PASREN’s three founders. A paintbrush element represents the arts, while the earth-tone colors reflect the group’s well-known naturalist style. This supergraphic draws inspiration from the Bayat batik pattern, combined with iconic Klaten elements such as Prambanan Temple, angkringan (street food…
• March 28, 2020

  Visual Identity Rebranding for Annisa Rumah Jilbab

  Annisa Rumah Jilbab is a small-to-medium enterprise (SME) focused on Muslim women’s fashion. It offers a wide selection of contemporary hijab styles at affordable prices. In addition to hijabs, the business also provides a variety of accessories tailored for Muslim women. Established as a personal venture, the name “Annisa” was inspired by the name of…
• February 10, 2020

  Packaging Design for Jamiil Face Mask

  Jamiil is a local face mask brand based in Bandung, known for its use of natural ingredients and a variety of refreshing sensations such as chocolate, ice mint, green tea, and milk. The brand identity emphasizes a friendly, soft, and playful tone. For this project, the designer developed the packaging design to visually reflect Jamiil’s…
• August 14, 2019

  Packaging Design for Infinite Liquid

  Infinite Liquid is a Bandung-based vape brand offering a variety of fruit-forward flavors with a vibrant, youthful twist. This packaging design project focused on capturing the playful spirit of the brand through bold colors and expressive illustrations, each tailored to reflect the distinct taste of every variant. Designed to be approachable and eye-catching, the visual…
• May 2, 2019

  Visual Identity Rebranding for Marsela