MARSELA is a small-to-medium enterprise (SME) specializing in food products, offering a wide range of items including ready-to-eat meals, catering services, and snacks. Among its offerings, keripik jengkol (deep-fried jengkol chips) stands out as the brand’s signature product.

Established in 2017, MARSELA is a home-based business that operates independently without permanent employees. The name “MARSELA” is derived from “Margahayu Selatan,” the neighborhood where the founder resides.